Case study Full-stack CRM

Vita Pharmacies mobile push

Oksana launched mobile push as a new CRM channel for Vita Pharmacies — and it became the biggest one.

3×

CRM-channel revenue

Mobile push Segmentation Automation

3×

CRM revenue

After launching push

80–90%

of CRM revenue

Now comes from push

New

channel

Launched from zero

Tuesday 9 June

9:41

VITAnow

Your refill is ready

Pick it up today at your nearest Vita.

VITA2m

Vitamins: 2 for 1

This week only, in the app.

VITA5m

Running low?

Re-order in one tap.

The channel that took over

Push went from zero to 80–90% of CRM revenue.

Timely, segmented notifications triggered by what people actually did — refills, restocks and offers.

Notifications shown are illustrative.

1Problem→

CRM revenue was capped by the channels it already had.

2What we did→

Launched mobile push from zero — segmented, automated, tested.

3Result

3× CRM revenue. Push now drives 80–90% of it.

Push notification on lock screen

Campaign creative

Push content calendar