Case study Creator Programs

Tabs creator engine

Danilo built and ran the creator engine for Tabs Chocolate, one of the most viral consumer brands online.

100M+
organic views a month
TikTok Instagram YouTube
Organic reach, not paid impressions.

Top single posts

Stills are illustrative. View counts are real.
Reel screenshot
17.7M
views · one reel
347K engagements
Video screenshot
8M
views · one video
11% engagement
Reel screenshot
6.5M
views · one reel
Creator video
▶ 17.7M views
Creator video
▶ 8M views
Creator video
▶ 6.5M views
Creator video
▶ Creator post
Creator video
▶ 17.7M views
Creator video
▶ 8M views
Creator video
▶ 6.5M views
Creator video
▶ Creator post
A wall of creators
100M+
organic views every month

Many creator accounts posting about one brand, every day. Most posts get a few hundred views — a few break out, and volume does the rest.

The story

1Problem→

Reach that didn’t depend on paid spend.

2What we did→

A roster of creators posting daily to dedicated brand accounts.

3Result

100M+ organic views a month across TikTok, Instagram and YouTube.

Want this for your brand?

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