Case study Full-stack CRM

Royal Canin reactivation

A reactivation program for Royal Canin that doubled the forecast — run by Oksana at Out of Cloud.

reactivation conversion

Reactivation Quiz funnel CRM

conversion

Reactivation campaign

forecast

Beat it 2×

Fortune 500

client

Via Out of Cloud

Find the right food

How old is your pet?

Under 1 year

1–7 years

7+ years

What matters most right now?

Digestion

Weight

Skin & coat

✓

Your plan is ready

A tailored recommendation, plus an offer to come back.

See my plan

The quiz that brought them back

4% converted — against a 2% forecast.

Lapsed customers answered a few quick questions and got a personalised reason to come back.

Quiz shown is illustrative.

1Problem→

Lapsed customers who had stopped buying.

2What we did→

A quiz-led reactivation program across CRM channels.

3Result

4% conversion against a 2% forecast — double.

Quiz answer page

Email creative

Campaign flow